Marketing & Publicity
Put two authors in a room together and within five minutes they're bonding over the travails of marketing their books. This is true whether the authors are self-published or published by one of the Big 5 publishing houses. Authors, in their naivete, think that the difficulty of being a writer lies in getting published. The difficulty in this day and age is getting read.
Everyone has suggestions about how to go about this. Successful marketing depends on the kind of book you've published, and your target audience. What works for one kind of book is an anathema for another. Undoubtedly, the more money you throw at it and the more effort you put into it, the more likely it is that your book will sell.
Some mechanisms are more successful than others. Due to our extensive experience we know what works and what doesn't. We offer bespoke marketing services to get your book properly launched and maximise its chances of being widely read.